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Jorge Ernesto Pineda is a retired Honduran football player and current football manager. He is currently married to Ena Pineda and has four daughters named Darcy, Georgina, Chelsea and another daughte read more Jorge Panta.
His friend Bryan Rodriguez was in the passenger seat. Rodriguez, 23, is the more imposing of the two men. A Puerto Rican native with dreadlocks and tattoos on his hands, he's bounced around from a retail job to construction and washing cars. Traffic stalled at the drawbridge just before the beach on East Sunrise Boulevard in Fort Lauderdale.
Without warning, a Ford truck rammed into them from behind. Sohan jolted forward, one hand gripping the wheel, the other glued to the stick shift. The truck driver offered Sohan and Rodriguez cash, but they called the police instead. When a Fort Lauderdale cop arrived, the truck driver admitted he hadn't stopped in time. He said his insurance would pay for the dents and scratches to Sohan's Mitsubishi.
Sohan and Rodriguez went to the beach, but Rodriguez's upper back hurt, and Sohan felt stiffness in his hands and back. By the next day, the ache in Sohan's back was so strong that he couldn't sleep. Rodriguez couldn't get out of bed. The friends weren't well-versed in the intricacies of auto insurance, but they had seen the commercials that saturate TV and radio stations in South Florida. Actors posing as police officers implore viewers, "After , call !
He figured that a big company with a massive ad campaign must be legitimate. Instead, he unwittingly served as a pipeline, sending his insurance benefit money right into the pockets of chiropractors and lawyers from the PAIN Referral Service. Now, he and Rodriguez have filed a class-action lawsuit to help themselves and others who say they were tricked by PAIN. A model with sculpted biceps and milk-chocolate skin appears on the TV screen dressed in a navy-blue police uniform. Standing by an open car hood, he speaks with friendly authority.
The commercial's message is simple. The ad has great appeal to people who are not familiar with insurance laws or not skeptical enough to ask many questions. Many of the company's ads are aimed at viewers like Sohan — those struggling to pay the bills, those who don't have a lawyer or doctor friend to call for advice.
People of all stripes are potential customers, but PAIN makes no secret about courting black and Latino clients. Other commercials flood Spanish-language television stations. One starts with a squealing car crash, then cuts to a woman in a neck brace, lying on a stretcher complaining, "No quiero estar esperando por horas en el hospital!
Then there's the popular company spokesman, "Jorge," a lovable geek who lives in Miami, wears a fanny pack, and carries an ancient cordless phone. A seemingly endless flow of cash funds all these marketing tools. Full text. Join the New Times community and help support independent local journalism in Miami. Get the latest updates in news, food, music and culture, and receive special offers direct to your inbox.
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