Other times, curbside pickup might mean walking up to an outdoor locker, table, or tent where staff verifies your order before handing it to you. Guests park, pop the trunk, and staff sets the order for pickup inside the vehicle. The goal is a seamless hand-off on guest arrival that delivers true convenience and saves time. Sadly, the reality of many curbside pickup experiences is far less convenient with guests needing to call, text, or more commonly go inside the store to alert staff of their arrival.
How restaurants and retailers implement curbside makes all the difference for consumers. Timeliness is everything for curbside pickup at restaurants since no one wants soggy fries or melted ice cream. Here are three typical approaches to curbside for restaurants:. Curbside for retailers is all about operational efficiencies to ensure orders are packed and ready on customer arrival.
Grocers have the added challenge of ensuring certain items are kept cold. Speed and convenience are priorities for consumers picking up an online order at the curb.
They want and expect an easy, seamless experience. Today, companies that have attempted curbside order pickup have done it in a manual way — cobbling a curbside solution based on existing infrastructure such as dialing into store.
For various reasons, including lack of staff training, inability to identify a mobile or web order, this has been frustrating for consumers. In short, an ideal curbside experience can yield greater customer lifetime value CLTV if done right. Restaurants, grocers, and retailers need the right tech stack and approach to bring it all together. A successful curbside pickup experience starts off-premises with the mobile app or website.
The brand then provides order confirmation in-app or via SMS with any necessary directions. On arrival, the customer is automatically check-in and receives a push notification with confirmation and any relevant directions i. This improves staff efficiency by allowing orders to be prioritized based on customer arrival and minimizes customer waiting.
Staff is instantly alerted when the customer parks onsite and can promptly deliver the order carside to the customer. Bogatireva says her store is one of few grocers to offer the pickup option, and customers notice. Already a subscriber? Log in or link your magazine subscription. Account Profile. Sign Out. Tags: coronavirus covid small businesses food self isolation handbook More.
After a customer places an order online and pulls up to your store, you can have them call or text you and then you can bring their order out to their car. Depending on where your store is located, you may be able to reserve a parking spot close to your store for curbside pickup. The key here is to make sure the pickup location is explained and easy to find when they arrive.
You can spread the word via your newsletter, social media , or website, and by including the details on your checkout page. Include details that indicate pickup options on your checkout page, in your order confirmation emails, and general marketing emails. Plus, some people like a safe excuse to leave the house right now. Large retailers like Nordstrom, Walmart, and Target may have been the first to offer curbside pickup, but with the pandemic, this order fulfillment option is vital for retailers of all sizes to stay in business.
Today, smaller retailers are gradually embracing this service. They make it work by advertising curbside pickup options via their ecommerce website and social media. The Little Pop-Up Shoppe is a permanent retail pop-up shop that sells products made by Canadian artists and designers. Every 30 days, it rotates selling items crafted by local makers.
During the lockdown, curbside pickup helps us continue to promote our artists and their brands. Our top tips are to advertise, advertise, advertise—set specific pickup windows in your ad, and set specific cut-off times to order in advance of the curbside pickup times. The Little Pop-Up Shoppe is making curbside pickup work for it by advertising the service via Instagram. Whiskeyjack Boutique sells Canadian-made gifts and is currently only offering curbside shopping and pickup.
We use the Shopify POS to manage all of our online orders and curbside pickups. A post shared by whiskeyjack boutique whiskeyjackboutique. Whiskeyjack Boutique also advertises its curbside pickup options via Instagram and provides clear details about what customers can expect from its curbside pickup services.
This includes the days and hours it will be available and where customers can pick up orders. True North Yarn Co. When you land on the homepage of its ecommerce site you immediately see details about COVID updates, online shopping, and contactless curbside pickup. Curbside pickup is available Monday through Friday, 11 am-4 pm. But even without the need for social distancing, this trend was already growing in popularity for a range of reasons.
Providing more choices for order fulfillment allows customers to enjoy almost instant gratification in the same way they would if they were shopping in-store. And with curbside pickup, you can meet this demand so customers can get their orders faster. Happy customers are more likely to come back again and also tell their friends and family about your store.
So, in theory, curbside pickup can also lead to customer loyalty and brand advocacy. This is especially important because receiving damaged goods is a major turn-off for consumers.
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