The Great Depression hit Carhartt as hard as any other business, and only three plants remained in the United States after Hamilton Carhartt died as the result of a car accident in Grosse Pointe in which his wife, Annette Welling Carhartt, was killed. He succumbed three days later on May 13, Today, Carhartt, Inc.
Carhartt is still based in metro-Detroit, an example of a family owned business with strong local roots. This was a step forward for the company, positioning it to be able to do private label business for major stores like Sears and JCPenney. Fashion Forward In the 80s and 90s the Carhartt brand started becoming a fashion statement across a variety of new demographics—from hip-hop artists to skaters. According to The Guardian , hip-hop label Tommy Boy Records handed out promotional jackets to key industry players which helped them gain popularity.
The endorsement from hip-hop, coupled with a high quality product, ushered Carhartt to the forefront of street and work wear. Today, the Carhartt brand lives on in its success and employs over 2, people in Detroit, Kentucky, and Tennessee. Built for any rugged task. The year was a time of steel, steam, and locomotives. Early failures led Hamilton to focus heavily on market research, and after talking directly with railroad workers, he designed a product that truly fit their needs.
A Paris facility and a New York office and warehouse later followed. Hamilton Carhartt. During World War II, Carhartt produced coveralls for soldiers and support personnel, jungle suits for Marines in the Pacific, and workwear for women entering the factories on the home front.
The coat remains largely unchanged to this day. The legend of the Carhartt Chore Coat. In , the stock market collapse was as brutal to Carhartt as it was to the rest of the country. We came close to shutting our doors for good.
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